Archive for : January, 2015

How to Go About Monetizing an Instant Messaging Application

Several models exist, which you can use when monetizing an instant messaging application.

The first model you can use, when monetizing an instant messaging application, is the one where you can have people pay for the application, before they get to download and install it. This will for sure be a tall order, especially given the huge number of free instant messaging applications available out there. Thus, for instance, you have to show people why they should pay for your instant messaging application, while they could use Skype for free. Still, if your instant messaging applications has truly alluring features, you may get people to pay for it.

The second model that you can use, when monetizing an instant messaging application, is the one where you can offer it for free, but then serve ads on it. But serving ads on these applications can be hard. It is as difficult as serving ads on mobile browser platforms. Still, it can be done with the right level of tenacity.

The third model that you can use, when monetizing an instant messaging application, is the one where you create a community of users, and then have them give donations to fund the ‘foundation’ that runs the application. Then you, as the ‘promoter’ of the instant messaging application in question can draw a salary from the ‘foundation’.

You can also create an instant messaging application, promote it, and once it has many users, simply sell it to one of the companies that aspire to offer ‘integrated’ solutions. This is like the way the folks who created YouTube then proceeded to sell it to Google, which was in a better position to monetize it.